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Twinkie The Kid, Dead At 85

First Posted: 11/16/12 EST Updated: 11/16/12 EST

Twinkie The Kid, a sweet, golden, creme-filled wrangler made of cake thought by some to have an infinite expiration date, is dead. He was 85.

Twinkie's death was confirmed by his caretaker, Hostess Brands Inc.

Born in 1930 to James Alexander Dewar of the Continental Baking Company, Twinkie, as he was known then, was the child of stuffed beginnings in Schiller Park, Ill. His manufacturer switched to vanilla filling as World War II forced the United States to ration bananas, a move that would ultimately prove fruitful for the pubescent pastry.

In 1971, Twinkie made his advertising debut as Twinkie The Kid. Dressed in a 10-gallon hat, kerchief and cowboy boots, "The Kid" would often be seen "with his confectionary comrades, Captain Cupcake and Fruit Pie the Magician," Retroland recalls.

He had exceptional skills with a lasso. In one instance, Twinkie The Kid saved Twinkie Town from a pair of bakery burglars, roping them in without letting the delicious loot hit the ground. His willingness to share treats made him popular with children.

Many believed he could -- and would -- live forever. A popular urban myth holds that the cake's chemical structure affords it a shelf life measured in decades and capable of surviving nuclear war. The reputation for longevity was reinforced in the film "Zombieland", featuring outspoken pastry fanatic Woody Harrelson embarking on a kamikaze mission for the last Twinkie on earth.

During his golden years, Twinkie The Kid's legacy was an issue of national importance.

"In 1999, President Bill Clinton and the White House Millennium Council selected the Twinkie to be preserved in the nation's millennium time capsule, calling it an enduring American icon," according to the Washington Post.

In recent years, Twinkie The Kid's critics lambasted the once respected treat, who went as low as deep frying himself to attract the ever-sweetening tooth of his fans.

Reports indicate that Hostess could sell Twinkie The Kids' remains to the highest bidder, opening the possibility that another baker will stuff and sell him again, according to the Wall Street Journal.

Twinkie is survived by his competitor, the Drake's Coffee Cake.

Readers are encouraged to leave thoughts and memories of Twinkie The Kid in the comment section, below.

 
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01:54 PM on 11/19/2012
slow news day, eh?
12:17 PM on 11/19/2012
Unless he also invented time travel he died at age 82, not 85. Or is it the year 2015 already?
09:27 PM on 11/18/2012
Open another company just alike and problem solved
05:48 PM on 11/18/2012
I know it seems in fashion to bash the unions. But please come out of your Moms basement. The fact is the CEO is a Corporate Restructuring Officer. Look him up in wiki. This what he does, but wait he bankrupted a few companies.
Besides when was the last time you bought a Twinkie?
04:17 PM on 11/18/2012
I've seen other companies that have existed for over 70 years go belly-up due to unions as well. They're so greedy, as one commenter I read yesterday said, they shoot themselves in the foot. Unions are like a cancer that creeps into companies. Strangely enough, the poor slobs who support them don't realize the only big winners are the officers of the union, that is, until they force the company to close. Then it's off to the next conquest. America, dismantle the Unions and claim America back onto its feet!
09:21 PM on 11/18/2012
That seems like BS to me. Thanks to the union my husband has a steady paying job, pay increases, health insurance, life insurance and hes going to school to be certified in something. We are living comfortable in a time like this thanks to the union.
10:52 PM on 11/18/2012
This seems like BS to me, thanks to the Company he works for is doing well enough with competent business people and a free market to continue to take care of its workers. Not the Union...Stop it...If the company ever come upon hard times then you will see how fast your great union will force him out of a job by not allowing the same business people to adjust by cutting expenses....
10:47 AM on 11/19/2012
I have seen more than one company ruined by unions, but I have never seen a union benefit a company. I have never seen a strike that benefits anyone other than people invested for 10+ years in their union.

Unions are like horses. At one time we needed them for transport, labour, and companionship. If you have a horse today, you have a money pit that lets you play sometimes and hits you with suprise expenses. Unions are no different.

Unions cost money, force strikes, and kill companies. On strike your husband will have no job, no pay increase, and no school. If you are lucky you will still have health/life insurance when you are done. A one or 2 year union employee gets nothing out of a strike.

I have family members who have been part of a union including my wife. I never have. I have a degree I paid for my self, not a certificate which a million+ people hold. I used my non-union, steady paying job with pay increases, health insurance, and life insurance to pay for my degree and earn experience that led to me opening my own company.

I can definitely say that the day a union becomes involved with my company is the day I close my company doors. It's easier to build a new company than deal with the garbage and games brought on by a Union.
09:40 AM on 11/18/2012
Thanks for the memories.
07:02 AM on 11/18/2012
Another company blackmailed by a union falls to their strike tactics.
Unions are dinosaurs that need to go into extinction as they do nothing but demand wages and benefits that are out of line and prop up under performing workers.
Unions represent socialism and feel that everyone should make the same salary and benefits no matter ones stature within the organization. Management or middle management got their positions because of their the education and previous work experience. This same group of people work double the hours of an hourly worker and don't get paid for it. These same people are under immense stress because these are the people who keep the business up and running day after day so that the company is making money thus making sure hourly workers have a job. The two are symbiotic in essence because they both need each other to keep the product rolling out the door. However, lets not be confused, an assembly line worker is not worth more than $10 - $15 an hour and a skilled worker is not worth more than $16 - $20
Also, a company should not have to flip the entire cost for health insurance and should be in line with what other company's of comparable size are offering.
02:55 AM on 11/18/2012
Union workers? Let them eat crap.
11:34 PM on 11/17/2012
Unions are socialistic institutions meant to spread the wealth and make everybody equal even if they don't work equal.

This was union thuggery at its best. Thanks a lot you selfish low down over paid.

Merry Christmas
09:14 PM on 11/17/2012
So... no more Wonder Bread!!!! No more job either... Thanks to all those who made this possible. We couldn't have done it with out you BCTGM workers!!! Btw have a Happy Thanksgiving and enjoy Christmas with no presents. Can you please explain to my 3 year old why she won't be getting anything?
05:51 PM on 11/17/2012
I am sure that the baker's union will be sending each of the former strikers a weekly paycheck and continuing their health insurance. I would like to think that the union at least sent each of the striking members a note congratulating them on not backing down on the demands given to Hostess. If I ran a baking business you can bet that anyone from hostess that applied would not be called back as they have a history of destroying a company.
11:30 PM on 11/17/2012
Union thuggery at its best.
05:30 AM on 11/19/2012
Get off your high horse and give a personal thanks to every worker at that company for not jumping ship when they were getting screwed over the last year by whoever was running that Titanic disaster, bending them over to ream a few more thousand dollars loose before it went down.
05:28 PM on 11/17/2012
hmmm, must be that modern math...I get 82 if "he" was born in 1930, but I also remember when I had to make change from a cash register in my head.
03:38 AM on 11/17/2012
Goes to show how badly this economical fall out truly is, when Hostess has packed the shelves of New England for our entire lives, yet is going under because they just can't afford UNION strikes! End the UNIONS, Strike back America! there are plenty of faithful slaves in this nation, willing to work and here dies Hostess, unable to submit to UNION strike as others have full time jobs, seeking out employment, how unfortunate!
09:35 PM on 11/16/2012
Actually Hostess bought out Drake's a few years ago (and Dolly Madison), so RIP to Drake's Coffee Cake, too! and Zingers!!
07:05 PM on 11/16/2012
R.I.P. Twinkie