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'Beer Goggles' A Myth, Researchers Say

The Huffington Post     First Posted: 03/05/13 EST Updated: 03/05/13 EST

You're going to have to come up with a better excuse for sleeping with that person whom you wish you'd never met.

It seems that the old "beer goggles" excuse just won't work.

A new study by the U.K.'s Durham University questions the long-held belief that alcohol consumption makes a person drop their standards as to whom they'd drop their drawers for.

Study author psychologist Dr. Amanda Ellison said that alcohol doesn't make people look more attractive, it just increases their level of lust.

"There is no imagined physical transformation, just more desire," Allison said, according to MSNnow.com. "Alcohol switches off the rational and decision-making areas of the brain while leaving the areas to do with sexual desire relatively intact."

Ellison said it is a fluke of nature that the lust section of the brain -- the oldest part -- still functions after consumption of alcohol, the Metro reported.

Although Ellison's suds study suggests booze won't make people look more attractive to you, other studies suggest it can make you more attractive to yourself.

French researchers released a paper last year suggesting that that the more alcohol you think you've had in a day will increase your self-confidence in your appearance, even if you haven't had any.

 
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01:33 PM on 03/07/2013
these researchers are obviously sober AND virgins.
12:34 PM on 03/06/2013
This study has been done by the "researchers" on myth busters, it proved that there may well indeed be something to the myth, jamie didn't seem to be affected, but adam and carrie"may be spelled with a k" were definitely affected, if I remember correctly, carrie more so. That would lead me to believe, that, she may have turned into a ten to you, but she is still only going home with you because you turned into a five to her...........haha
10:23 AM on 03/06/2013
you go after what you really want
05:45 PM on 03/05/2013
An absolute and total lie. If this were true, then they are saying that perception is not altered, that you are merely having your 'decision making' process changed by alcohol. WERE THIS TRUE, and it is not, then when you had that half-case of beer, ran that red-light, drove over the curb and hit that house, you didn't do it because your vision was altered, or impaired, but ONLY BECAUSE you erroneously CHOSE TO do it. What a total crock. This means alcoholism isn't a disease, it is simply a crime of poor decision-making. Wow, what a crock of bad science this is!
11:37 AM on 03/07/2013
Cancer is a disease. Diabete is a disease. Alcoholism is not a disease. It is poor decision-making which leads to a physical dependency. It's not a disease.